Can your visitors find what they’re looking for on your web site with one or two clicks? Easy navigation is essential to keep visitors at your site and turn them into buyers. Follow these 13 steps to make your web pages easy to navigate and compel prospective buyers to explore your web site.
1. Provide plenty of links on your home page, giving an overview of your web site's content and providing choices for your visitors.
2. Put clear navigation options at the top or left of your pages, so visitors see them right away. Users may not scroll through lengthy pages. In addition, add a "Go Back to Top" button at the end of long pages.
3. Provide navigation links to your home page, main sections, order page, contact page, and product pages on every page. Potential buyers may not read your pages in the sequence you would like them to.
4. Make navigation simple and consistent throughout your web site. Keep the style and location of your navigation buttons and links the same on every page.
5. Use simple terms for your navigation buttons and links that visitors will recognize such as "home," "order," and "contact."
6. Use standard underlined hyperlinks for recognition. The standard color for non-visited links is blue. Use a different link color for visited links.
7. Include a sitemap (table of contents) if your site has more than 20 pages. Creating a sitemap may also improve your search engine ranking.
8. Put your URL (e.g., www.yourdomain.com) and email address on every page.
9. Turn links into benefit-oriented headlines and include action verbs to motivate potential buyers to click on your links. For example, "Top 5 ways to increase your web sales immediately. Sign up now to get this $49 report F*REE."
10. Describe your graphics and navigation buttons in ALT tags (alternative text describing your images for visitors who browse your site with the images turned off).
11. Avoid "entry" pages (home pages with animation) visitors have to click on to enter the site that don't indicate what your site is about.
12. Avoid frames, drop-down menus, and pop-up windows. They may confuse visitors.
13. Make sure all links work.
Make it easy and logical for potential buyers to get to the information they're looking for. Apply these steps now and watch your sales increase!
Visit http://www.fivestarwebdesign.com/ to get a web site that sells.
© Leva Duell
Wednesday, June 3, 2009
Increase Sales with an Easy-To-Navigate Web Site
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