If it's not easy for prospects to buy, they won't. Use this checklist to find obstacles in your Web site that cost sales.
Navigation
· Are you leading prospects to your order form?
· Is your order form easy to find? Do you have an "Order" button or link to your order form on most pages?
Contact Information
· Can prospects contact you if they have questions?
· Do you provide a link to your contact information on every page? Do you provide a phone number, email address, and mailing address?
Product Information
Do you provide the information your customers need to buy your products or services? This may include:
· Product listing and pricelist.
· Testimonials, case studies, and customer list.
· Money-back guarantee.
· Answers to frequently-asked questions.
· Service information and warranties.
· What your products or services can do.
· Who your products or services are useful to.
· How customers use your products or services.
· Tips for buying your products or services (to help prospects make an informed decision).
Payment and Ordering Methods
· Do you provide several ordering and payment options?
· Do you accept MasterCard, Visa, American Express, and Discover? The majority of Internet users will order online with credit cards. Few people will mail a check. If you're not accepting credit cards online via a secure server, you will lose sales.
· Can your prospects order online through a secure order form or shopping cart?
· Is your order form or shopping cart simple to use?
· Is every part of your form working?
· Do you provide alternative options for those who don't feel comfortable ordering online such as ordering by phone, fax, and postal mail?
· Can customers pay by check or money order?
Is it easy to buy from you? Eliminating obstacles will boost your sales immediately.
Visit http://www.fivestarwebdesign.com/ to get a web site that sells.
© Leva Duell
Wednesday, December 10, 2008
Is It Easy To Buy From Your Web Site?
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment