Increase Sales By Using a Marketing Strategy With the Human Touch.
Suspects, prospects and customers beyond having needs, budgets, being the decision makers and urgencies or inclinations are people. Many times businesses forget that customers are people because the businesses are so focused on doing what they do in their ongoing efforts to increase sales.
Simply speaking, having an autoresponder or customer relationships management system (CRM) that deliver numerous announcements needs to be integrated with a real live person. One effective marketing strategy to increase sales is the old fashioned hand written note to even a hand written postcard.
Marketing research reveals that outside of lumpy mail (something bumpy or bulky in the envelope) personal handwritten notes and cards get open first before even the hand address #10 business envelope. Writing these notes is time consuming, but does leave a positive impression in the receiver’s mind.
For some who have extremely poor handwriting or do not have the time to go the local card stores to department stores to find the necessary stationery, there are companies that can assist you. Through these companies you establish an account, load the contact information, select the card, write the message and the company takes care of the rest. Your prospect receives what appears to be a hand addressed envelope with a signed card by you and with your signature inside. How cool is that?
Additionally, there are companies where you can craft you own full color postcard with your unique message for anywhere from $5 to $20 for 100 postcards. Postcards are good for doing a follow-up after a trade show or networking event. Again, the goal here is to not only touch your potential prospect, but do it with authentic quality.
By taking action right now to set a goal to send at least one hand written note a day, you will begin to see customer relationships grow and ultimately an increase in sales to get to where you want to be.
Do you want to increase your sales? Then, you might be interested "Simply Speaking, Increase Sales by..." a truly quality e-book combination workbook that focuses on helping you within the 3 key areas of Marketing, Selling and Planning. Learn more at http://www.processspecialist.com/sales-training-book.htm
Leanne Hoagland-Smith, M.S. is a speaker and national business coach who has written hundreds of articles with a focus on leveraging human capital for transformational change by developing results driven leadership in people, teams and organizations.
Visit http://www.fivestarwebdesign.com/ to get a web site that sells.
Wednesday, November 5, 2008
Increase Sales With the Human Touch
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